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AccorHotels is expanding yet again by acquiring 21c Museum Hotels, an award-winning hospitality management company pushing the boundaries of the museum and hotel worlds to create a new kind of travel experience.

In 2006, philanthropists and contemporary art collectors Laura Lee Brown and Steve Wilson founded on the idea that art can ignite urban revitalization and catalyse civic connection, so they rehabilitated a series of 19th century warehouses in Louisville’s downtown arts and theatre district to open the first 21c Museum Hotel.

Today, the Louisville flagship created opportunities for expansion. The company operates eight 21c properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City, with 3 more in development in Des Moines, Miami and Chicago. 21c Museum is one of the largest contemporary art museums in the United States, and North America’s only collecting museum dedicated solely to art of the 21st century.

21c Hotels is both eccentric and contemporary for the modern traveller who wants more than the ordinary when it comes to being out in the road.

21c’s exhibitions and programs are open to the public 24 hours a day, 7 days a week, and free for everyone, including the public. Each property is a mix of innovative union of genuine hospitality, thoughtful design, artistic expression and culinary creativity.

For this agreement, 21c Museum Hotels will join AccorHotels’ MGallery collection of boutique hotels, marking the introduction of the MGallery brand into the North American market. This agreement will allow 21c Museum Hotels to leverage AccorHotels’ leading global hospitality platform while retaining its independent spirit.

AccorHotels has acquired 83% of the company, while co-founders Laura Lee Brown & Steve Wilson will retain a 15% stake in the company, and will remain closely involved in providing creative guidance and support of the unique combination of art, design and hospitality that defines the 21c experience.

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