Discovering ‘New Shades’ of Thailand: A Little Something for Every Traveller
Thailand kicks off its ‘Open to the New Shades’ campaign and highlights the country’s culture, cuisine and nature to attract more Indonesian travellers.
For those who yearn new experiences, Thailand is a sweet destination that offers an assorted mix of everything that comes to mind in the search of an adventure. Over the years the Southeast Asian country has only grown more popular, with ever-diverse options that cater to the specific preferences of each visitor.
With the delight in a journey of discoveries as the heart of its latest campaign, Tourism Authority of Thailand introduces ‘Open to the New Shades’, which brings into light the country’s various distinctive characteristics across food, culture, nature and even the arts. These varying ‘shades’ of Thailand purvey to the different interests of travellers and open up new opportunities even for those who have previously visited.
For many Indonesians, Thailand has continued to become a top destination for international travel. In 2018, visitors from the archipelago reached almost 645,000 people. The country’s popularity emanates from their world-famous hospitality and diversity, and ‘Open to the New Shades’ campaign aims to broaden the visitor’s experience by offering extensive options in gastronomy, arts and crafts, Thai culture, nature and the Thai Way of Life.
The concept hopes to introduce international travellers to what makes Thailand one-of-a-kind, by introducing uniquely Thai experiences that could accommodate every other type of traveller. As an example, those with food on their main agenda are introduced to the subtle nuances of Thai cuisine with a focus on the main ingredient, such as rice, noodle, or curry, for which many famous Thai dishes are known for.
There is a little bit of Thailand for every one, whether it’s a luxurious type of travel you seek or an unforgettable family holiday – the many shades of Thailand will take you on an unexpected journey of a lifetime.