The Launch of Aman’s Event Brand, Atma, at ‘Carnevale del Futuro’
This March, Aman will launch the first in a series of immersive encounters and experience under their new event brand, Atma.
Aman has always set out the strengthen the bond between mind, body, spirit, to nourish and enrich the self all around the world. In Atma, the brand will continue and extend this mission through a programme of carefully curated events – inspired by the culture and heritage of Aman destinations – that will re-engage the senses and free the mind.
The word Atma comes from Sanskrit referring to the spiritual energy which sustains and excites people. It is the air everyone breath and the world as everyone experiences it, scent and song, heat, light and colour.
Atma’s inaugural event will take place in Venice on 1 March 2019, with a night of revelry like no other, the ‘Carnevale del Futuro’ – a sensory wonderland of astonishing couture, cutting-edge production, illustrious artists and globally renowned DJs.
The prelude will begin with an intimate dinner at Aman Venice. The Palazzo Dinner will host just over 100 guests and feature a live performance by multiplatinum-selling British pianist and vocalist Jamie Cullum helping celebrate life and paying homage to the city’s annual carnival.
This live performance and aperitivo will be followed by an exquisite dinner, after which guests will be transported by boat to the Arsenale di Venezia, a cluster of former shipyards and armories, to be immersed into another dimension of merrymaking.
‘Carnevale del Futuro’ will flip the focus from the present to what lies ahead. Guests will be escorted into a time-shifted, parallel universe and, for one night, the vast Arsenale di Venezia will become a portal into a new and extraordinary place where spirits are lifted and barriers broken down. Entertainment on the night will include award-winning, Berlin-based house DJ and producer Dixon, Brooklyn DJs and producers Bedouin, and the playful curiosity and open musical experimentation of Peggy Gou.
Carnevale del Futuro will take place from 10pm at the historic docks of the Arsenale di Venezia. A shuttle will collect guests from 9.30pm from Piazza San Marco and boat transfers will be provided from Aman Venice for Palazzo Dinner guests. All food and beverages on the evening will be included in the ticket price.
Masked or unmasked, submit to a night of revelry and elevated spirits with Atma by Aman. For more information, check out their Instagram at @atma_events.