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The Joyful Seasons Greetings at Fairmont Jakarta

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IHG Launches New Hotel Brand: Avid™ Hotels, Another Masterpiece Of InterContinental Hotels Group


Delivering the perfect presentation of InterContinental Hotels Group, Avid™ is set to extend another high-quality midscale hotel.

InterContinental Hotels Group has proudly announced their new high-quality midscale brand, Avid™ hotels, alongside a brand logo and renderings of the hotel exterior and guest room. Over 150 owners have already expressed interest in the brand demonstrating the strong demand and great potential for avid hotels in this market segment. IHG expects the first avid hotels locations to begin construction in early 2018, and the first hotel is anticipated to open in early 2019.

With 14 million potential customers looking for the type of hospitality avid hotels will offer, this new hotel brand represents a significant growth opportunity for IHG and our family of owners. This brand is designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most. Avid™also offers a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand.

The insights, expertise and scale to deliver an experience feature modern and stylish designs, superior guest rooms and public spaces and great service at an excellent value. New brand features such as new logo that represents confidence and modern with red and aqua as the main colours, an IHG® Hotel logo to communicate and as building signage, underlining its strength as part of one of the world’s leading hotel companies, an open and airy retail-like entry, a canopy and uses the stairwell as an eye catching red architectural feature, benefit offer from the power of IHG® Rewards Club at avid hotels, unique hotel with sound reducing features for ultimate sleep experience, a dedicated workspace and ample open, and other excellent amenities throughout the hotels. See what they have done so far and find out more by visiting: avidhotels.com

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