The Unprecedented Partnership of AccorHotels and Luneng Group
AccorHotels and Luneng Group have signed a memorandum of understanding forming a strategic partnership in China.
Creating a solid platform combining the management of hotels, luxury and upscale serviced apartments and timeshares in unique destinations in China, AccorHotels and Luneng Group is in development to have new residential and hospitality offerings in the coming years. This cooperation will help create a global leisure vacation collection with new products including timeshares, long-term rental apartments, and leisure residences, which will build a new industry benchmark for leisure tourism in the market.
AccorHotels is a market leader in the global luxury and upscale hotel industry, with a strong portfolio consisting of beloved brands including Raffles, Fairmont, Sofitel, Pullman, Swissôtel, Mövenpick, Grand Mercure, boutique brands such as Orient Express, MGallery, lifestyle brands like SO/, leisure brands such as Banyan Tree and Rixos, regional brands such as The Sebel.
This partnership will introduce Rixos, one of the leading luxury destinations branded resorts and hotels with world class facilities, dining options and entertainment venues, into the China market through the Luneng’s resort projects, offering guests all-inclusive, outstanding resort destination experiences which will also include world-class entertainment and sporting activities.
Luneng Group will also be able to join Accor Vacation Club, a premier holiday and lifestyle program in Asia, with members enjoying AccorHotels world class accommodations and choice holiday destinations for a fraction of the cost of owning a holiday home.
The two companies will further seek opportunities to explore luxury extended stays through AccorHotels’ premium brands including Raffles Serviced Residences, Fairmont Serviced Residences, Sofitel Serviced Residences and Swissôtel Living, just to name a few.
AccorHotels, which celebrated reaching its 1000th hotel in Asia Pacific milestone, operates more than 270 hotel properties in Greater China with more than 60,000 current serving guests.