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Dilmah Tea Introduces a Modern 21st Century Tea Experience


Revolutionising an ancient herb, Dilmah Tea introduces Teas Around the Clock and reinvents the experience into a modern 21st century era

For over 5,000 years, tea is considered a prized herb, renowned for its unique aroma, taste and texture. In this handcrafted brew made of handpicked leaves, the character in real tea is formed by the influence of nature, and the art of the tea maker. For over 30 years, Dilmah has established itself as a pioneer in crafting a multitude of concepts for the everyday tea drinker. Dilmah’s latest revolutionary concept, “Tea Inspiration for the 21st Century”, aims at reviving this ancient herb, now unveiled as a magnificent ingredient that inspires hospitality, gastronomy and mixology around the world. To make things even more exciting, this year, three continents will have the opportunity to partake in a global challenge for this modern tea.

Enjoying a tea doesn’t have to be at a certain time of the day—and that is exactly Dilmah’s purpose. This magnificent herb can be enjoyed at any time of the day, be it morning, afternoon or evening. An opportunity unearthed, especially for hospitality professionals as Dilmah shows new dimensions to tea inspiration across different occasions and around the clock.

Within 30 years, Dilmah has established itself as a pioneer in crafting a multitude of concepts for the everyday tea drinker to enjoy a cuppa in ways never imagined

As a herb, tea encompasses seven dimensions: cultural, personal, culinary, mixology, sustainability, tea and harmony, which leads to how one plans to implement, to transform how another could enjoy it, and this goes beyond a cup of tea. The inclusion of specific cultural attributes, emphasizing local tradition, cultural and historical heritage along with a personal dimension that would add authenticity is a key element in creating a 21st century experience. The culinary dimension requires the use of quality ingredients and technique for an outcome that achieves all sensory aspects of the food, while the mixology dimension requires excellence in the selection of spirits and its combination. Furthermore, an equal amount of importance must be given to the sustainability dimension, ensuring that one’s preparation is aligned with environmental, economic and social priorities.

The importance of prioritizing the tea dimension is so that the selection and presentation of teas are done with respect for its specific characteristics in relation to its appearance, aroma, taste and texture. Finally, each of the aforementioned dimensions have to be harmonious with each other so that the tea maintains a harmonious combination with the food with which it is served or into which it used as an ingredient to offer a holistic tea experience to its consumer.

This year, 4 nations including Singapore, Thailand, Australia and Chile have a chance at revolutionising their tea
service by partaking in Dilmah’s Tea Inspiration for the 21st Century Challenge

While it is known that taste and elegance are critical elements of any culinary or mixology arrangement, so is Goodness and Purpose. In the same way flavour is essential; a tea inspired creation for the 21st century must ensure that the wellness aspect in tea is not compromised. Tea therefore must be cooked with care in order to preserve its therapeutic and digestive benefits. Finally, Purpose serves a multifaceted element that is both rewarding and awe-inspiring. As tea is an industry that touches the lives of millions in its production, the humanitarian and environmental aspects are very important, especially as it is among the primary reasons and company’s commitment to enhancing the lives of workers in tea, and the less privileged in general.

With the winning team receiving a prize of a lifetime to visit the scenic lands of Sri Lanka, attend the Dilmah School of Tea – where knowledge inspires passion and retreat to three of the island’s most luxurious resorts

This year, four different nations, including Singapore, Thailand, Australia and Chile will have a chance at revolutionising their tea service by partaking in Dilmah’s Tea Inspiration for the 21st Century Challenge. The winning team is set to receive an unforgettable prize: to visit the scenic lands of Sri Lanka, attend the Dilmah School of Tea and an exclusive retreat to three of the island’s most luxurious resorts. To find  out how you could participate in revolutionising an ancient herb, visit www.teainspired.com and follow their Facebook page “Dilmah Tea Gastronomy” on facebook.com/teagastronomy.

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