Experience A Tech-based and One-of-a-kind Stay at W London – Leicester Square
Experience a tech-based and one-of-a-kind staying experience at the newly renovated W London – Leicester Square.
W London – Leicester Square recently unveils its newly renovated 192 guest rooms and suites. The new renovation shatters the traditional concept of luxury through its provocative new look paired with innovative in-room technology to give guests full control of their stay. Furthermore, W London has partnered with fashion visionary and dynamic artist, Jack Irving, to create a one-of-a-kind ‘techorative’ pillow, along with a range of immersive in-room experiences.
Ever the rebel, the hotel is the first in the UK to embrace the full DigiValet technology – one of the most advanced tablet-based systems in the industry which allows each guest to be in control of their stay right from check-in. All settings are adjustable and customisable to the guest’s preference and mood, whether getting pumped up for the night ahead or beginning to unwind before the next day’s meeting.
W London has teamed up with Kobalt, a music tech company, to curate playlists showcasing London’s coolest up-and-coming artists, including W London’s own Music Curator, DJ/producer Olivia Dawn. Guests could also enjoy real time music at any of the 55 W Hotels worldwide through advanced music technology by Soundtrackyourbrand.
Designed by renowned architects, Concrete, and kitted out by Krause Architects, the rooms have benefitted from structural upgrades along with daring new feature walls, refreshed avant-garde furniture and atmospheric lighting. Sleek white details, photo-friendly mirrored walls, and party-starting disco balls complete the provocative new look.
To amplify the re-imagined guest experience, W London has teamed up with daring fashion fantasist, Jack Irving, to create a limited-edition pillow collection. Best known for his eye-catching designs injected with a shot of engineered technology, Irving has dressed the likes of global superstar Lady Gaga.
Taking inspiration straight from the catwalk and remixing it with the bold attitude of W London, the spiked pillows, available in every guest room, appear muted to the naked eye until they are brought to life through the click of a camera flash. Through the lens, the smart fabric transforms into an iridescent masterpiece.
Guests can jump further into Jack Irving’s imagination through curated in-room experiences from the designer. Listen to electric disco tune Strandbar by Todd Terje, whilst ordering his favourite show-stopping cocktail the ‘Blood Orange Smash’, a Negroni-twist encapsulated in a frozen sphere served with a hammer for the ultimate reveal. Then devour a trio of indulgent artisan gelato ‘Capsule Collection’, hand-crafted delights served in a variety of flavours- Chocolate-Choco Cream, fruity Strawberry and Coconut, and tropical Pineapple and Papaya.
Experience a tech-based and one-of-a-kind staying experience at the newly renovated W London – Leicester Square. The limited-edition pillow by Jack Irving and new Mini Mega Bar will be available to experience in all 28 suites of W London – Leicester Square from mid-June and will be rolled out to all guest rooms later this summer. For more information or reservations, please kindly visit WLondon.co.uk.